Unilever × NCAA.

Tournament attention is the most expensive kind, and Unilever wanted it from men who had never cared about its category. For the Final Four we built something they chose to spend time with: a playable basketball game, brand-integrated from the court to the scoreboard. There was nothing to buy inside it. Most people played it seven times anyway, and the data showed most of them later sat down at a computer and bought the products. The game ended, but the feeling stayed with them all the way to checkout.