Blending data analytics with targeted marketing, Duracell's Amazon campaign not only repositioned a new product but also ignited sales.

Using basket analysis for contextual targeting, the campaign successfully captured category-adjacent and new-to-brand customers. The revamp in visuals and messaging accelerated sales velocity. Custom DSP and DEA ads, along with Sponsored Ads and Videos, covered all bases for retargeting. A comprehensive overhaul of Product Detail Pages further boosted conversion rates and was fully optimized for SEO and mobile.