Duracell.
Keeping an icon coherent at scale
Client: Duracell
Scope: Brand systems & retail
Overview
Everyone knows Duracell. That is what makes the work hard: every new piece either confirms the impression or quietly chips at it. At global retail scale, brand is not a guideline PDF. It is a system that produces the right answer every time, whoever executes and wherever it lands. We built and ran that system.
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KANE has proven to be a trusted partner for us across all our initiatives. We can say with confidence whatever they deliver to us is best in class.
Build it on purpose.
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