Salume.
Complete identity for a NYC restaurant

Client: Salume NYC
Scope: Identity & environment
Overview
Salume is a New York restaurant built on the craft of cured meat. Its brand lives in a room: the menu in your hand, the board above the counter, the wall beside your table. We designed all of it, appetite first. Type, color, material, and light, chosen for the way food looks under them.









Build it on purpose.
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