Order confirmation.
The email nearly every customer opens, at the moment trust is highest. It confirms the order and backs the choice they just made.
Pleased, and trusting
"Did it go through? Did I choose right?"
- They want to hear
- It worked, and you made a good choice
- After, they think
- "I made a good choice, and I know what happens next."
Add it to your AI and get this moment written in your brand's voice.
The move · Kettlebird example
What does this brand believe that makes this a good choice? Lead with that belief, paired with reassurance.
Kettlebird subject: "Good choice. Your Kettlebird is on its way." Body: "Your order is confirmed. Thanks for choosing Kettlebird. Good tea doesn't need a ceremony. It needs bubbles and a flavor you like, and you've got both coming."