Pure Protein: Brand Content
Taste buds and gym buds agree.
Pure Protein was a customer favorite at gyms and a top seller in the ready-to-drink protein category, but those category rankings weren’t translating to Amazon. An exhaustive audit led to the discovery of more than 30 opportunities for immediate, impactful enhancements. Armed with customer insights, the focus shifted from mere product features to customer-centric benefits, revealing new use cases that enriched the brand narrative. A colorful photoshoot captured the flavor variety and fresh, SEO-optimized content was subsequently developed, delivering a strategy that combined engagement and conversion for lasting impact.
