Unleashing the mixologist in every consumer, Perrier's campaign for its Strawberry and Watermelon Summer Flavors hits the sweet spot between

Elevating Perrier's Strawberry and Watermelon Summer Flavors involved tapping into the consumer yearning for DIY, low-calorie beverage options. Leveraging data insights, Perrier was strategically positioned as the essential mixer for creative yet simple drinks. Platform-agnostic recipes were developed, highlighted through expertly crafted stop-motion videos. These assets converged on a shoppable landing page, optimized with day-part targeting for maximum engagement.