SimplyProtein was looking to shake things up in the plant-based protein category with a launch of their new ready-to-drink shakes in the US market.

On a mission to revitalize its digital presence alongside a new product launch, the brand recognized the urgent need for fresh, unified content to rekindle and harmonize the brand's identity across digital platforms. KANE crafted captivating visuals for Amazon listings, brand stores, and the brand website—injecting key use case scenarios into lifestyle imagery for the brand to leverage in social media placements and cross-platform content.